I love what I do.
I’m the head of marketing at Founderpath — a Fintech company that’s changing the game for B2B SaaS founders.
I geek out on deeply understanding the needs of an audience and crafting unconventional strategies, campaigns, and community experiences that turn them into raving fans and loyal customers.
I've worn many hats over the course of my career, from municipal bond analyst to marketer (with a few stops in between). I've learned something unique from wearing each of them, collecting knowledge and skills that have allowed me to grow into a dynamic marketer (and human).
How I think
Content is a product.
Good content can change lives. That’s why I don’t view it simply as a tool to sell products—it’s a product in its own right. It should bring valuable, resonant, and said in a way that no one else can say it.
Design is a differentiator.
I’m a bit of a design junkie (I’ve never met a well-branded product I didn’t at least try to like). But there’s a reason: thoughtful design shows that you care about the details.
Creativity is a competitive advantage.
How you say it can be just as important as what you say. I have a thing for quirky and unique marketing campaigns that are strike the right balance of “out there” without being too weird. One of my favorite campaigns I’ve worked on was an ASMR video to launch ProfitWell’s “Boxed Out” show.
Distribution is more than a detail.
As cheesy as it is, there’s a reason they say “content is king, but distribution is queen.” It’s a crucial ingredient to a successful content strategy, but often it’s limited to sending a quick tweet after you’ve published something new.
Want to know more? Let’s connect on LinkedIn.